Building familiarity online is an absolute necessity to increase trust and credibility for your agency. Social media is not only a great place to start doing this, but gives you a hub of useful connections and potential leads to interact with. However, there are still plenty of estate agents not engaging online, relying on expensive and ineffective traditional marketing methods.
There’s loads of social media tips out there but it’s tricky to know where to start and what’s appropriate when marketing your agency. Here we’ve outlined our five top tips to get you started on the right path.
Social media can be a numbers game. People are influenced by numbers so the more followers you have, the more trust and credibility your agency receives. Make sure you invite your current network to follow you when you first get started as this will attract more people to follow in the future.
Look at competitors who are already succeeding on social media. What are they doing to drive audience engagement, post likes and shares? See what existing content is sparking interest and you’ll know what to post out.
Whilst social media is a great opportunity to show off stunning properties, don’t just use it as an avenue to advertise properties. You may lose followers for appearing too sales-orientated and your posts might look like spam on people’s timelines.
And ideally, to a consistent schedule. Posting out then going randomly silent will leave people to assume you’re inactive, with nothing further to offer, and you’ll lose out on making quality connections with your audience. That being said, remember that it’s about quality, not quantity. Always post out content that is useful and relevant to vendors and landlords otherwise they have no reason to follow you online.
The key thing here is not to ignore negative reviews if they come in. Apologise for the bad experience and attempt to resolve the issue with the client. This puts your agency in a positive light as it shows you care and are willing to help. People can also see you are reachable and responsive should any problems arise.
The best way to excel at social media is to take a proactive approach. It takes time to figure out what works for your agency, so don’t expect to be a social media expert and have a following of 1000’s overnight. Focus on making genuine, quality connections with your audience online, listen to their feedback, and you’ll be top of mind when they’re ready to instruct.